Today, it has become clear that webinars are an important tool for generating leads and sales, developing brand, and overall organizational growth. That is why today several companies are using this platform for marketing and to develop their business. One way to turn a good webinar into a great webinar is to have a guest speaker take part in your webinar.
At first, it may appear that it is very difficult to organize a guest speaker. However, you may be surprised at how important it is to find and arrange for a guest speaker. That obvious advantage of having a guest speaker for your webinar is that the number of registrants will increase. You will also see that from your registrants, a higher percentage will in fact attend the webinar.
Here are some of the benefits of hiring a speaker for the upcoming webinar:
- By having an expert speak at your webinar, you are pointing out just how convincing your organization is in the given field. Not every organization has the power to put together a panel of individuals that matter. If a company does not have a good repute, there are not many experts who would agree to come in and lend their efforts, time, and most prominently their name to a webinar.
- Ahmad Ashkar rightly says that having a guest speaker at your webinar will make the webinar be more attractive to your customers right away. The reason for this is double. First of all, your customers will be thrilled by the fact that they can hear from an industry expert. Another reason is that your guest speaker will also promote the webinar to their customers.
- All webinars need to be exciting, dynamic, and full of information. Certainly, there are numerous ways to do this by using great slides. But, a guest speaker will bring a measure of enthusiasm to your webinar. Your guest speaker will be enthusiastic as it is also his chance to excel before a new audience. Thus, when he or she talks passionately and enthusiastically about the topic this will only add to the dynamics of your webinar.
- Even though it can take more effort to systematize a speaker for your webinar, during the presentation you can calm down a bit more. Having one or more guest speakers at your webinar takes a lot of pressure off you during the presentation. Thus, you can accomplish more with less. As you have a guest speaker, your presentation in terms of value for your audience is much more. But, as a part of the time is allocated to your guest speaker, and he has to prepare and deliver that part, you are doing less. Certainly, it is also a chance for you to learn from the speaker as they share their knowledge.
Ahmad Ashkar says having a guest speaker will help to strengthen the credibility of you and your product. People can at times be suspicious of claims made by the owner of the product. But, if you have a respected industry authority support your product and speak with enthusiasm, then your trustworthiness is improved automatically.